We help regional1 small businesses2 sell more stuff3 through storytelling4a that’s algorithm-proof4b.
That sentence says a lot, but also nothing at all.
It’s not always possible to say everything in one hyper-polished sexy snippet.
So let us break it down:
Regional: This means you’re outside the metro Melbourne bubble. If you pay more to get a sofa delivered, we’re talking to you.
You’re probably in some sweet lil pocket of our state like the Mornington Peninsula (hi neighbour!), the Great Ocean Rd, the Yarra Valley, Daylesford or Bendigo. You have a strong local reputation and raving fans in your community.Small business: This means you are a small-but-mighty team who make everything work.
You’re probably running the business alongside your mum / dad / sister / brother / partner / kids / dog and everyone if wearing multiple hats. (Susan is paying invoices, signing for deliveries, reluctantly dancing for reels and packing wholesale orders, and that’s all before 11am on a Tuesday.)Stuff: Sounds dismissive, definitely isn't!
Your ‘stuff’ is the glorious things you make or grow and sell. They’re your products (think organic skincare, gorgeous plants, beautiful homewares, fresh produce) or services (like decadent spa treatments, creative workshops, luxe home styling). Or it could be a combo of the two.a) Storytelling: This is how we see marketing in a nut shell. It’s about creating opportunities to tell interesting stories about what you do and why you’re different.
b) Algorithm-proof: This is what makes us different from most other marketing folks. We hone in on 2 channels that move the needle on sales, and are immune to the ever-changing social algorithms.
These channels are partnership marketing
and email marketing.
Partnership Marketing
This is the magic formula where 1+1=3. We identify, establish and leverage relationships with aligned brands or businesses to build your customer base without having to create it from scratch.
This includes things like:
giveaways
co-hosted events
seasonal partnerships
product bundles
product collaborations
joint ventures
Email Marketing
This is about selling more to the people who already love what you do. This is one of the most powerful and under-utilised channels for most small businesses.
This includes things like:
regular newsletters
welcome sequences
nurture flows
segmented emails
re-engagement campaigns
brand storytelling
launch campaigns
Brands we’ve helped connect with our clients:
Let's Chat
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Let's Chat 〰️
We’d love to chat
Book in for a coffee and chat session. These sessions let us get to know each other a little more and see if we’re a good fit to help you.
Sessions typically take 30-45 mins.
They’re completely free and with zero obligation.
They can be online, at our office in Mornington, or we can come to your HQ.